What is SEO And How Does It Improve The Authority Of Your Website


An image illustrating SEO

knowing what SEO is is not enough to use this technique for store positioning. You need a strategy to improve your web positioning on search engines like Google. And for these strategies to work, certain metrics and certain characteristics must be considered. Whether you have your own website or use a third party platform, some of them are under your control.

If you are following our blog , you know we keep mentioning the word SEO and why it's important for your website.

However, other strategies require you to check the technical characteristics of your website. This is where SEO comes into play. Knowing how to use the techniques and strategies that make up SEO can increase his web traffic to your online store.

Let's take a quick look at the basics to fully understand what SEO is and some SEO positioning strategies.

What is SEO?

SEO stands for Search Engine Optimization 

Basically, the purpose of SEO is to position you well when someone types a keyword into a search engine such as Google or Bing. To achieve this, SEO helps search engines better understand the overall theme of your website.

But search engines consider more than simple keywords to determine a website's ranking and relevance. Proper SEO therefore also aims to improve the user experience and credibility of a website – validating and increasing its value to search engines.

This makes SEO one of the most dynamic areas in the digital world, and it poses its own challenges.

An important challenge for website managers is to recognize the factors that contribute to ranking higher in user searches when using certain keywords.

To do this, it's important to know what the most important key figures and metrics are to keep your SEO at an optimal level.We already have a detailed SEO guide for beginners on our blog, where you can helps you get started. However, keep reading this article to learn about other interesting concepts.

What is Domain Authority and why is it  important for a site

Domain Authority is a 1 to 100 index developed by Moz to rank his website on search engine result pages is used to predict

What is Domain Authority?

The higher your DA score, the more likely you are to rank high in keyword searches. DA is calculated by evaluating several factors, including the number of other pages that link to your website.

According to the diagram on the SEO Siren site, the components that make up a DA score are: Branded Search Volume

As you can see, these are the factors that tell a website about its health and reliability.

Although Google states that it does not use DA to rank search results, striving for a high score with this metric in mind will help users navigate other You can get good results and experience with elements.importance for your website and therefore your page.

There are some SEO tools that professionals can use to find the DA of a page, such as Moz Toolbar for Google Chrome.

Can increase In DA  improve SEO for my site?

Moz says it's hard to directly influence DA, but doing so will improve SEO. And this leads to an increase in DA for that site over time.

Moz's own website clearly states that the best way to influence your domain authority metrics is to improve your overall SEO.

SEO Now that we know what is and what DA is, let's look at some practices. Improve SEO and DA.

However, it is important to understand that these internships are long term and take time to complete.

You can't dramatically increase AD just by making a few changes. But a well-intentioned, strategic and consistent set of practices can go a long way.

As the saying goes, “Slowly but surely win the race”…and that applies to his SEO as well.

Conduct an SEO audit to see what needs to be improved.

The first thing DA needs to do to improve is to perform her SEO audit of the site. So you know where you are good and where you need to improve. Luckily, you can do a comprehensive SEO audit of your website for free.

SEO Site Checkup website provides a free tool to check his SEO status of any page.

His report is very complete and easy to understand, and he mentions the factors you do, don't, and risk.


It also provides tips on how to improve failing elements on your website.

Create quality content that attracts people to your website.

This is one of the most important factors in any web positioning strategy to attract organic traffic.

This is because organic traffic comes from people searching for keywords that are relevant to your site, but taking a long time to get them.

One of the best ways to get sustainable organic traffic is with quality content. Once you have relevant content on your site, it's important to have other quality sites and DAs linking to your content. By doing so, the DA will also grow thanks to those links over time. The best way to get quality links is to create a content strategy that actually drives traffic.

No matter what niche your website belongs to, you need to find a way to create compelling content

For example, you can use all the content you create to create an informative website (or blog) for your business or online store. Sooner or later, when you provide useful content to your users, other websites will link to your page and create their own engaging content. Also, more organic links to your content will increase your DA over time.

How To Create Engaging Content That Attract Visitors to Your Website.

If you run a dropshipping shop, you need to sell unique and engaging products. But products alone are not enough. The description should also be clear, concise, and highlight the benefits of the product.

These product descriptions should be accompanied by examples and real-world use cases for potential customers to refer to. Add these well-crafted product photos and you have the perfect trio for your store content.

All you have to do is naturally add to your description the keywords you have identified that your target market will use to search for your product. You already have content, what else?

Now that you understand the importance of content in your SEO strategy, it's time to spread your content and earn links.

The techniques and strategies you can use to get links can be divided into SEO off-page and SEO on-page.

What is On page SEO?

On page SEO refers to techniques for improving the positioning of a website under your control, either in the administration area of ​​the website or in the way it is displayed. content structure. These internal factors help search engines better understand your site and determine its position and relevance.

The most important element of SEO On Page is to ensure that your website is indexed by search engines.

We mainly refer to Google, but other search engines such as Bing and Yahoo indexing are always welcome.

To find out if your website is indexed by Google, simply search for your website: http://your website name.

com into a search engine and see if the results roughly match the number of pages on your site.

Another more direct method is to use the Google Search Console tool, which requires you to be an administrator of the site.

Once you've verified that your website is indexed on Google, you can start optimizing your pages.

Optimize the Titles and Descriptions of Your Website.

Your website consists of several components, such as meta titles and meta descriptions that help search engines understand your theme. web. A meta title is the text that appears when you hover over a browser tab.

For example, both the main page and the blog title contain the word dropshipping. It is generally recommended to keep it under 70 characters, but it is not required.

Another component of your website that you can optimize on your page is your website's meta description. In other words, they are HTML tags that clearly and concisely summarize the content of your site.

Use Meta descriptions To help search engines identify the topic of your page.

Many search engines also display meta descriptions on the results page. Therefore, an accurate and engaging description will help increase your positioning and the number of visitors to your website. You should be aware of the key keywords that recognize your site.

For example, if you own a pet supply store, this would be your main keyword. Also, the main meta title of your domain should include this keyword. For example, "[site name]: high quality pet clothes

The same goes for meta descriptions. For the same pet apparel store, the meta description might look like this: Prepare your Robots.txt file, including your sitemap.

Also known as a sitemap, it helps search engines index and categorize your website's content. A good sitemap lists all the pages that make up your website and helps search engine spiders scan them more intelligently. A Robots.txt file can help you get a better score. This file is often the entry point for search engine algorithms (called crawlers). To ensure these requirements are met, you must have web development skills or hire a developer.

Make sure your URL is  fully optimized for SEO and has no broken links.

Your website URL (address) should be optimized for SEO. In other words, you want keywords related to the topic of your page.

You should also avoid underscores, spaces, or other characters and use tracking parameters as little as possible, as they may make users less likely to click.

Google's recommendations include not using underscores or conjunctions, and using middle hyphens as separators

For example, it is better to use http://www.example.com/green-dress.html than http://www.example.com/green-dress.html or http://www.example.com/ Appropriate. green_dress.html.

You should check your website for broken links and images and replace or remove them as necessary. This improves both user experience and search engine relevance.

There are several online tools that scan for broken links inside and outside your website. B. Online Broken Link Checker, Broken Link Checker, Dr. Link Checker. You can use the free version or choose a paid option (if your site has more than 1,500 pages).

 Recommendations to Improve Your Site's On-Page SEO

Here are some other recommendations you can implement to improve your website's on-page SEO.

Use alternate text for website images.

 This text is displayed if the image cannot be displayed for some reason and is intended to provide alternative information. This is a great time to use relevant keywords.

What is  Off Page SEO?

SEO Off Page consists of techniques for getting external links or backlinks pointing to your website. These techniques are called off-page because they are not implemented on the website.

The purpose of these actions, albeit external to the website, is to improve search engine positioning. Once you have quality content, backlinks can help increase relevance. It's best to get these backlinks from sites with high DA. This gives the site that authority. As we've said repeatedly (and this is very important), quality content is key. However, content alone is not enough, it must be distributed so that it reaches people who can link to it.

How To Distribute Your Content To Get A Quality Backlinking.

Here are some of the most effective techniques for building quality backlinks, recommended by Neil Patel's blog. However, you should make sure the link adds value in the context of the forum and/or question.

Try creating guest content on other blogs and websites that create content related to your blog or website. Also ask about the possibility of linking to your content in value-added context

Promote your content on social networks, forums, as part of your email marketing strategy, and anywhere you think it adds value.

These steps will help increase the authority of your website, but be aware that they take time and effort.

There are no techniques to instantly increase your authority or the number of links to your site. If you find them, they're probably banned and you risk penalties from Google and other search engines.

What is SEM?

You already know what SEO is. Let's talk a little bit about SEM (search engine marketing). They are basically advertisements that appear in search engine results and search networks. SEM is a great strategy for attracting traffic, but without a strategy and an optimized website, it is useless for SEO.

The best way to strategize with him is to develop his long-term SEO optimization plan. This is complemented by his targeted SEM efforts for the niche the website or online store is dedicated to.

Finally, let's return to the pet supply store example.

Pet clothing is a very broad term and can command a high price at SEM auctions. The best way is to find a value differentiator for that business and build his SEO strategy around that differentiator. And finally, launch campaigns that focus heavily on targeting this value where the cost-per-click may not be as high. Ultimately, the right SEO strategy, carefully planned and persevered when planning your SEM campaign, is the greatest benefit your website can have.

You already know very well what SEO is and the metrics you should follow to improve your website's authority. It's time to start implementing to get enough traffic to make more sales on your online store.

Thanks for reading, we hope you find what you are looking for 💝.


Ugobest is a Nigerian based blogger specializing in personal finance, SEO, Advertising and blogging tips. Who's main purpose of creating "FastPopularity" blog is to help as many people as possible especially upcoming bloggers and internet publishers understand the basics fundamentals of ( Blogging tips, Advertising and SEO best practices).

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